The Weeknd ‘Hurry Up Tomorrow’
The Mirror installation opened up The Weeknd’s ‘After Hours Til Dawn’ stadium tour in Phoenix, and was on view at Hollywood and Vine in Los Angeles in promotion of his ‘Hurry Up Tomorrow’ film premiere.
I created the billboards and oversized exterior signage for the LA pop-up, along with some additional print collateral.
Billboards, step and repeat, oversized exterior walls, branded advertising posters, informational signage.